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In Agadir

The tourist-friendly Agadir has a six-mile sandy beach that draws people from miles around. It’s extremely wide, meaning that it never feels crowded, and it serves many purposes, whether you’re with your family wanting to play, soak up some of the year-round sun, or use it as a launch pad for water sports such as surfing, wet-biking, and parascending.

There are plenty of four- and five-star hotels along the seafront for you to choose from and with them some top-quality restaurants where you can eat your evening meal while watching the sun sink into the Atlantic Ocean.

For all its tourist-friendly nature and modern architecture, Agadir is Moroccan through and through and proud of its heritage. You’ll miss out on an amazing cultural experience if you don’t manage to get to one of the many festivals held in and around the city.

Every May, nearby Argana holds the Honey Festival. The village is one of the major producers of honey in Morocco and some people claim it’s the oldest collective hive in the world.

June is the month to see the Sahraoui Festival, an event full of camel races, regional dancing and singing performances, including the famous Laayoune warriors’ dance.

More camels appear in July at the Moussem of Tan Tan in Goulimine. Genuine Tuareg Nomads still come to buy, sell and exchange food and other products, hold camel and horse contests, and celebrate various cultural expressions.

Agadir may be a new city (it was rebuilt in 1960), but it’s still a place to find plenty of culture.

One of the best places to look is the Musee du Patrimoine Amazigh d’Agadir which is dedicated to the Berber culture of the area. Full of exhibits, mainly jewellery, this is a great place to discover more about these North African inhabitants.

The other place you must go is the Medina. Built by Coco Polizzi, the buildings may not be as old as their counterparts in other Moroccan cities, but the trades and techniques of the artisans that work there certainly are.

One of the many things that the coastal city of Agadir is good for is cycling. Whether you’re pedalling through the streets of this friendly city or exploring further afield, this is a great place to visit.

You can hire bikes and a local guide at many places in Agadir, then head out to see some of the finest parts of Morocco. The Souss-Massa National Park is 30 miles away, containing over 33,000 hectares of green spaces, water and a variety of birds and native animals. Alternatively, visit an Amazigh village or a Douar to get a glimpse of the traditional Moroccan way of life.

Serious cyclists should take a longer trip to the High or Anti-Atlas mountains. Remote trails, challenging yet spectacular landscape and stunning untouched flora and fauna await you as you ride on- and off-road through both lush green valleys and rocky canyons.

This city is a great place for a family to get to know Morocco. This tourist friendly city is most welcoming and is packed with things for children to do. The obvious place to start is at the beach, the long strip of golden sand which is a favourite with tourists and locals alike.

Away from the seaside, Bird Valley awaits, a walk-through zoo which also has a play area where children can blow off steam. The Souss Massa National Park, an important conservation area and nature reserve, is a short drive south along the coast. When you explore you’ll be able to see threatened species such as the Scimitar Oryx and Dama Gazelle.

Drive in the other direction and you’ll soon come to Atlantica Parc, a large water park that is a great place to cool off from the heat of Morocco.

One of the best places in Morocco to enjoy food and drink. It’s a city that is geared up for holidaymakers more than any other, so you’ll find a wide range of restaurants, cafés and market stalls catering for everyone from the most adventurous eater to the more cautious diner.

If you’re looking for something a bit special then many, including the King of Morocco, favour the Boulevard du 20 Aout. He frequents this area when eating out, though you won’t get to share a table with him as whichever restaurant he chooses closes to visitors. The familiar signs of western food chains can also be seen in this area, and the beachfront hotels have their own restaurants.

For a more traditional Moroccan eating experience, try the Talborjt district where multilingual waiters serve great Moroccan cuisine for very reasonable prices.

A city of leisure, and this relaxed attitude seeps into the very traditions of the people themselves. The hammams in Agadir are a blissful haven from the sun at a very affordable price. Whether in your hotel, where the experience is geared up for tourists, or at one of the local hammams which the inhabitants of Agadir frequent, a visit to a hammam in Agadir is guaranteed to be a blissful experience.

The masseuses are gentle but firmly efficient and often offer other beauty and wellbeing treatments as well as the traditional exfoliating full body scrub and lounge in the steam room. At the end of a long day at the beach there is nothing better than relaxing in the hammam; you’ll leave on a blissful cloud.

Agadir’s lovely curving bay, with a golden beach that stretches for six miles, is well known as a surfer’s playground, but kitesurfers and windsurfers are now starting to see the benefits of one of Morocco’s top coastal resorts.

As well as being long, Agadir’s beach is also wide, between 200 and 400 metres depending on the tide. This gives you plenty of room to launch your kite, even in the busier areas. During the summer the water is warm enough for you to wear shorts, and while it rarely gets cold, a wetsuit is recommended for the other seasons. The wind is fairly constant, usually sweeping in from the north-west thanks to the heat difference between the ocean and the desert. It’s a place for all abilities and a fantastic place to explore when you are not on the water.

As a destination for business events, Agadir is hard to beat. Its enviable location on the southern Moroccan coast means it enjoys a remarkably temperate climate (300 days of sunshine with sea breezes to keep away the more extreme temperatures you find inland). It also has excellent leisure facilities including clean beaches, spas and first class golf courses.

Agadir is a friendly city with a strong infrastructure, perfect for business purposes. It’s easy to reach, because Agadir-Al Massira Airport receives direct flights from all over Europe, and Casablanca is only an hour’s flight away. There are several hotels that have all the facilities needed for business events including conference centres, lecture theatres and meeting rooms, and staff are very experienced in running these events, ensuring your business event will go smoothly.

The city of Agadir has a fascinating heritage. Thought to originally have been a Amazigh settlement, the Portuguese moved into the area in 1505, but the local people soon won back the town, giving Agadir its strong Arabic heritage. In 1911 the French were the next Europeans to take control of the city when Morocco became a protectorate of France until 1956, blending the Arabic influence with a dose of Gallic flair.

Today’s people of Agadir are a friendly, warm group and part of the reason that Agadir is now such a popular destination for tourists.

Get away from the stresses and strains of everyday life with a holiday to Agadir. One of Morocco’s most popular destinations for tourists, the city was rebuilt in the 1960s with visitors in mind so you’ll find modern buildings, wide tree-lined avenues, and plenty of places to relax. The six-mile long beach in Agadir, with its warm sands and spectacular scenery, is always a good start, with the sound of the Atlantic in your ears and the sub-tropical warmth of the Moroccan sun on your skin.

Agadir has many new, all-inclusive five star resorts where you can stay and indulge in their fantastic facilities; or perhaps try a riad in the hills – traditional exquisite accommodation. Hit a round of golf, luxuriate in the deeply relaxing spa treatments or drain your stress with yoga and return home refreshed.

Famed for its glorious six miles of sprawling golden sands and blue waters, Agadir is a popular holiday destination and bustling port. However if you take a short trip in from the coast into the city itself, there are shops for all styles and budgets.

If you want a slice of real Moroccan retail then head to the Souk; a seemingly endless indoor traditional market. The winding corridors are lined with stalls selling everything from vegetables and vibrantly coloured spices to stunning hand dyed fabrics. The market retains its traditional charm and is highly popular with the locals, so don’t be afraid to haggle!

Then you can take a stroll through the arches of the Le Medina d’Agadir Cocco Polizzi. Built by an Italian architect in the 1960s, you can wander around and watch the craftsmen creating their goods the way they have for hundreds of years.

When it comes to surfing, Agadir, like most towns on Morocco’s Atlantic coast, has some great waves to enjoy. There are some superb beaches in Agadir to surf from, plus you get all the benefits of staying in this top tourist destination.

It’s easy to find somewhere to rent equipment, hire a guide and take surf lessons with an expert in Agadir too, so you needn’t be stranded on the shore watching the waves roll in. Come to Agadir and enjoy the thrill of a great surf experience.

This beautiful bustling city with a wealth of charms. Whilst you’re there, why not discover of the area’s true beauty by leaving the confines of the city walls and embarking on a trek?

Whether on foot, four legs or four wheels, there is a variety of treks available for a range of abilities. The traditional Amazigh treks allow you to stroll along the shore and sands of the coast and wander up through hills dotted with argan trees and cacti to enjoy panoramic views of the Atlantic, before finally camping out under a blanket of stars. Alternatively there are tours which provide family orientated fun with day trips along the coast. Looked after by the friendly locals who can give you the absorbing history of the area, a trek along the sands of Agadir is so much more than just a photo opportunity!